The idea behind the device design and goal is for users to perceive it as a personal companion and reminder towards health and a better life. The device has golden ratio proportions and has a rectangular shape to bring the device closer to other personal devices that we carry on a daily basis.

We wanted to achieve legible form and allow the device to fit in a pocket or purse. The design of the device was conceived by our co-founder Miloš, who went through detailed research and testing in order to finally decide on this look and shape.

You can find out more about the device here.